Rakuten is Japan's largest online re-seller with 7 out of 10 of all Japanese owning a Rakuten account. At roughly 94 million people that's a number of consumers any company serious about entering the Japanese online market can't ignore. But how many international companies are opening up in Japan? At Rain we've helped brands build and launch stores in Japan on Rakuten and we are fortunate to have professional Rakuten store managers and consultants who can inform clients about what works and what doesn't.