• Outdoor Japan Adventures Home Page
  • EBARA homepage
  • Tengu Natural Foods Homepage
  • BMW Golf Japan Homepage
  • Air Golf Homepage
  • CICASP Homepage
  • Royal-T Cafe Website
  • Royal-T Rooibos Tea Facebook Page
  • ANA Blue Wing - Wings for Changemakers Homepage
  • Royal-T ロイボスティ
  • GRJapan Homepage
  • Footy Japan Competitions Homepage
  • Ray-Ban Japan Customise
  • CareFinder - Homepage
  • AP Advisers - Tokyo Financial Advice
  • PATHWAYS Homepage
  • FujiQ Highland
  • CareFinder - Brand Poster A1
  • Global Logistic Properties
  • EIRE Systems Homepage
  • First Step Japan - Market Entry (Homepage)
  • Golf Club Japan Homepage
  • International Bankers Association of Japan (IBAJapan) Website Homepage
  • Export to Japan Homepage - UKTI
  • Avex Music Publishing Homepage
  • CICASP Homepage
  • TSI International Homepage
  • COFI Japan Website
  • CareFinder - Homepage
  • Bluefly Rakuten Ichiba (楽天市場ストア)
  • JMEC - Japan Market Entry Competition Homepage
  • The Canadian Chamber of Commerce in Japan (CCCJ) Homepage
  • The Insurance Group (TIG) - Homepage
  • AP Advisers - Website
  • British Embassy Football Club Japan Homepage
  • Piku Home Page
  • Boyd & Moore Executive Search Home Page
  • IBA Japan Logo
  • Hooli TV - Website
  • Mario I Sentieri Home Page
  • British Business Awards 2013 - BCCJ
  • Japan Financial Markets Council (JFMC) Homepage
  • Mid-Blue International Homepage
  • HooliTV - Hooli character
  • AP Advisers - Logo
  • TSI International Capital Management
  • Senan Fox Homepage
  • CareFinder - Digital Identity
  • Stephen Huggins - TSI International Website
  • Akihabara News homepage
  • BMES Homepage
  • Gregory Lyon Inc (www.gregory-lyon.com)
  • Irish Network Japan Homepage
  • Primacy Mouth Care - Home
  • Primacy Mouth Care - Home
  • ISFNET Group Home page
  • Robert Leonard Consulting Home Page
  • Piku Mobile Home Page
  • Primacy Care
  • bierVana Akasaka (www.biervana.com)
  • WIXI, Inc. homepage
  • Tokyo Hunter Home Page
  • Take Five Japan Home page
  • First Benefit Home Page
  • Lauren Berger Home page
  • Air Golf Magazine (www.air-golf.com)
  • World Family Touch Screen Flash Application
  • bierVana Slideshow Application
  • TSI - CCST Application Main Screen
  • Golf Club Japan Logo
  • Alishan: Tengu Foods Homepage
  • Brochure for Mario I Sentieri
  • Tokyo Helps Home page
  • e-GEOS Home Page
  • 14 Design Home Page
  • Murphy's Parade Queen

AP Advisers - Logo and Identity

AP Advisers weren't sure if they were satisfied with their new logo. Rain were happy to oblige.
There are a number of things that make up a good logo, such as the actual aesthetic design and typography. However one often overlooked aspect in logo design is oddly function. While visually attractive they don't consider how it needs to display on digital media in different forms, sizes and on backgrounds. This is especially relevant to banners, icons, and various displays for 3rd party profiles such as Facebook, Twitter etc, and in letter-heading and print media.
The original logo had various issues with text in the design which would be deformed at smaller sizes, not to mention as an icon or favicon, and no consideration for different display dimensions. Rain took the original brief for a clean, solid design that incorporated a suggestion of a piechart and wedge and additionally managed to incorporate a suggestion of Mt.Fuji too.
The final design is able to display across all media dimensions and colour backgrounds, plus formed the basis to create further visual elements such as header backgrounds and GMAP custom markers. The full design was delivered in a media pack so AP had ready the logo in whatever form the situation required.

AP Advisers
Design