Started as a bilingual Golf and Lifestyle Magazine, AIR Golf Japan provides its readers with the latest content and insight into golfing in Japan. In a major update AIR Golf wanted to redevelop the site to focus purely on the English speaking audience, providing up to date stories with slick visuals easily accessible across all devices and displays. It also needed to be easily managed by AIR Editors with enough flexibility to publish visually rich stories which could display properly across different display sizes. Rain redesigned the site and structure based on the original Air visual theme but involving layouts and visuals which would work for the modern responsive web.
Notable features of AIR Golf are the Ajax loading page elements and delivery optimisation techniques used speed up the display of content no matter what the device. Also a layout design feature which allows the Editorial staff to create numerous subcategories as necessary without need to tweak the display or limit the number of items. Finally extensive work was done on the Administration functionality and interface to allow Article Editors the ability to easily insert flexible sections of an article without knowledge of coding. This feature gave them a strong control over the layout of articles while keeping final display within the AIR Golf visual theme and making sure rich media items such as video, image and maps would display correctly across different displays.