CareFinder is a project to address the increasing number of families in Japan in need of domestic support, whether it be babysitting, housekeeping, or other services, which Rain are helping to develop as an online service and system.
Before beginning the project development, CareFinder needed an identity and logo for themselves as a company. This included business cards, flyers for their prelaunch event and a promotional website to explain the service in the build up to its full release. Rain produced a range of logo styles and working with CareFinder refined the logo into a colourful, friendly, reassuring and vibrant image. Using the logo as a base the visual identity was further extended to the business cards and then flyers, continuing to develop the image along the colours and soft but engaging feel.
With the tone and theme defined, Rain then produced CareFinder's promotional site, bringing together the root of their digital identity, which will be further developed and refined in the design and build of of the full project.