The International Bankers Association of Japan represents the presence and interests of major foreign financial firms operating in Japan.
As part of their overall rebranding and new digital identity Rain had the task of producing a new logo, aesthetic theme and accompanying media. The logo needed to be modern, classy and conservative as well as satisfy the membership. It also needed to be adaptable to various sizes and dimensions used in print and digital media.
Rain worked with the IBA Secretariat providing a range of styles and through iteration produced a logo and distinctive brand aesthetic which satisfied all stakeholders.
The chosen design was then used to create stationary templates (business card, envelope, letterhead, compliment slip), digital templates (newsletter, advert, presentation) and social profiles (Twitter, Facebook) all compiled into an IBA Media pack with accompanying style guide.